Where was the opponent successful in breaking down our high-press?
Tactical Intelligence
The first platform to quantify player decision-making.
Informing Better Decisions and Driving Better Processes.
Book a callTrusted by clubs across
MLS
NWSL
NCAA
EUROPEAN LEAGUES
The Difference
Other platforms measure outcomes. Priori measures the decisions that produced them.
Event data measures outcomes and falls short on tactical context. Spatial data is cumbersome to use. Neither connects specialist roles or surfaces insight fast enough to act. Priori does.
The Questions Clubs Actually Have
The questions every informed staff is asking that current data providers can't answer ... Now answerable.
Move from "we feel" to "the data shows."
Who were our best players in creating chances in the attacking third?
What were our most effective paths for progressing possession past the opponent’s shape and formation leading to box entries?
In the past 5 matches, where were we most consistently effective in our high-press?
When transitioning into possession to counter-attack what are our most effective paths towards creating box entries?
How Priori Works
From match video to tactical insight in minutes.
No workflow upheaval. No new staff required. Just upload and review.
01
Upload match video or tracking data
Recent match or full season. Seamless integration with your existing video and tracking data sources. Less than 10 minutes to onboard.
02
Spatial processing
Video and tracking data converted into structured representations of player interactions through our proprietary spatial models.
03
Decision-making quantified
Network science and machine learning translate spatial interactions into universal decision-making metrics — when to press, where to move, who to involve — scored against the best available opportunity, consistent across matches, seasons, and styles of play.
How We Work Together
What you saw on film, quantified. What you missed, surfaced.
01
AI Search
Native AI search enables you to ask any question about your team's decisions, movement patterns, or tactical tendencies — and get a quantified answer.
02
Platform
Webapp showing all of your data from the most recent matches, visualized in intuitive displays and side-by-side with AI-spliced match video clips.
03
Software Development Kit (SDK)
API and raw data access for your internal analytics team to run bespoke analyses.
04
Reports
Based on your requests, we offer bespoke data reports to allow you to work more efficiently.
The Methodology
Built on science. Refined in football.
01 — THE PEOPLE
Decades of experience in professional coaching, high-performance sports science, and evidence-based methodology development.
02 — THE METHOD
We unlock spatial tracking data through network science and systems theory — accounting for football's complexity without losing information.
03 — THE PARTNERSHIP
We deliver bespoke tactical analytics through close customer collaboration, bridging specialist domains within your club.
FAQ
Frequently Asked Questions
What does Priori measure?
Priori measures your team's tactical behavior. Using match video and spatial data, Priori quantifies the tactics of attacking & defending effectiveness, team transition behavior, and individual player contributions to team tactics. These are proprietary, science-based metrics built around how players' decisions interact in space and time during real match play. Priori helps you move from “We feel…” to “The data shows”. Priori helps you understand what you see on film – quantified.
What drives Priori's analyses?
Our analyses are built from a proprietary system that converts video and spatial data into structured representations of players' interactions driving team performance. Our metrics are systematically defined relative to the context of the game and are derived and optimized through machine learning and the development of a native artificial intelligence system.
- Universal tactical meaning to fit any style of play and game model
- Consistency across matches and seasons enabling trend analyses
- Continuous improvement of your insights
What does onboarding look like?
Getting started takes ~10 minutes. Upload a match video (recent or past match) — Priori processes the game within minutes — you receive a complete tactical analysis ready for review. Each additional match builds a clearer picture of team and player performance across the season.
- No workflow changes required
- You can optionally upload previous seasons to enhance insights and identify trends
Do we need a large analytics staff to use Priori?
No. Priori is designed so:
- Coaches can use it directly for film review and training design
- Analysts can go deeper into the spatial interaction layers
- Club leadership can see objective performance trends without technical translation
Is Priori prescriptive? Does it tell us what to do?
No. Priori is collaborative. We provide universal analyses of tactical behavior so you can:
- Validate what you see
- Challenge assumptions
- Make clearer, evidence-based decisions
Can Priori answer our specific questions?
Priori exists at the intersection of tactical curiosity and sports science. We relish the opportunity to collaborate to answer the game's most detailed tactical queries.
What makes Priori different from other platforms?
Most tools measure what happened. Priori's proprietary system measures why it happened by analyzing how players' decisions interact in space and time to drive team tactics.
What kinds of questions can Priori answer after a match?
- Why did we struggle to create chances despite a high percentage of possession?
- How did the opponent break our defensive structure?
- Which players are driving our attacking 1/3 effectiveness?
- How has our organization of high pressing changed over the last five games?
- Where are our transition problems occurring?
Get Started
Stop guessing. Start measuring decisions.
A short call to discuss your club's specific questions, challenges, and goals.
Book a call →