Priori Sports
Tactical
Intelligence.
The first platform to quantify player decision-making in football.
Informing better decisions and driving better processes by transforming your match video into tactically-relevant data.
Trusted by clubs across
What industry pros are saying
The depth of the tactical data and how it's structured compares very well with the work being done within sophisticated club analytics environments. What's particularly interesting is Priori's ability to investigate players' tactical decisions and provide context around why actions occur, rather than simply measuring the actions themselves.
The Difference
Other platforms measure
outcomes.
Priori measures the
decisions
that produced them.
Event data
Measures outcomes.
Falls short on tactical context.
Tracking data
Rich, but cumbersome.
Slow to reach the sideline.
Priori
Quantifies decision-making across matches, seasons, and styles of play, surfacing insight fast enough to act.
Answering The Complex Tactical Questions Great Coaches Actually Ask
Real tactical questions. Quantified answers.
-
Where was the opponent successful in breaking down our high-press?
-
Who were our best players in creating chances in the attacking third?
-
What were our most effective paths for progressing possession past the opponent's shape and formation leading to box entries?
-
In the past 5 matches, where were we most consistently effective in our high-press?
-
When transitioning into possession to counter-attack, what are our most effective paths towards creating box entries?
A recent sampling from our partner clubs.
How We Work Together
Three ways to bring Priori
into your workflow.
01
Platform
Webapp showing all of your data from the most recent matches, visualized in intuitive displays and side-by-side with AI-spliced match video clips.
02
Software Development Kit (SDK)
API and raw data access for your internal analytics team to run bespoke analyses.
03
Reports
We deliver the reports you need straight to your inbox to help you work more efficiently.
How Priori Works
From match video to tactical insight in minutes.
- STEP 01
Upload match video or tracking data
Recent match or full season. Seamless integration with your existing video and tracking data sources. Less than 10 minutes to onboard.
- STEP 02
Spatial processing
Video and tracking data converted into structured representations of player interactions through our proprietary spatial models.
- STEP 03
Decision-making quantified
Network science and machine learning translate spatial interactions into universal decision-making metrics (when to press, where to move, who to involve) scored against the best available opportunity, consistent across matches, seasons, and styles of play.
The Methodology
Built on science.
Refined in football.
The Priori Story
Priori was born from CEO & Co-Founder Dr. John Cone's multi-disciplinary background spanning professional coaching, high-performance sports science, and a PhD in applied neuroscience and biomechanics.
Dr. Cone's methodology leverages network science and systems theory to produce a scientifically rigorous framework for modeling the sport and quantifying every individual player decision that shapes it.
The universality of the methodology enables creation of metrics and models that hold up across matches, seasons, geographies, competitions, and styles of play.
Clubs across MLS, NWSL, NCAA, and top European leagues trust Priori to bridge the specialist domains of analytics, coaching, recruitment, and club leadership.
Analytical Principles
- 01
Holism
A team is a system, not a list. Priori models the eleven as a connected whole in space and time.
- 02
Network Science
Player actions aren't isolated events. Priori maps them as "networks of networks", quantifying the connectivity that a coach sees.
- 03
Universality
A holistic method is universal by construction. The same metrics hold across any style of play, league, or age group.
Get started
Stop guessing.
Start measuring decisions.
A short call to discuss your club's specific questions, challenges, and goals.