Platform
An integrated suite for
tactical football intelligence.
A web app for your film review, a full-fidelity SDK for your analytics staff, and bespoke reports delivered straight to your inbox.
The Priori Suite
What we deliver.
One integrated platform. Coach-usable, analyst-extensible, and delivered however your club works best. Every surface is powered by the same underlying decision model, and is consistent across matches, seasons, and styles of play.
Platform
The webapp your staff opens Monday morning. Every recent match on one screen: tactical metrics on the left, AI-spliced video on the right. Every number links to the clip behind it.
What's included
- Match summaries & key moments
- AI-spliced shareable video clips
- Chance Creation & Pressing Effectiveness
- Zonal, temporal & phase-level views
SDK
Full programmatic access to the same structured representations of the game that power the platform; the entire system is queryable. Your analysts can run their own analyses without rebuilding the spatial layer underneath.
What's included
- REST API & raw data access
- Pre-built Jupyter notebooks
- Excel export for low-code use
- Docs, schema, and sample code
Reports
Bespoke reports scoped to your questions and delivered in your templates. Our analysts do the work; your staff gets a document they can bring straight into the meeting. Turnaround measured in days, not weeks.
What's included
- Post-match reports
- Opposition scouting dossiers
- Recruitment player profiles
- Ad-hoc analytics on request
A look inside
The visualizations that come with every match.
Real Priori outputs from a de-identified match. In the live product, every metric is interactive. Click any marker to jump to the video moment behind it.
Ball-progression routes
Where your best chances actually came from.
The ten most effective possessions of each half, colored by directness. See which paths yield, which stall, and how the shape of your attack shifts over 90 minutes.
- Filter Field zone · half · phase
- Metric Attacking Directness Index (ADI)
- Interact Click any route → clip in-app
Team attacking shape
Your shape, quantified. Against theirs.
Width and depth of your team relative to the opponent's block, sampled across every in-possession frame. One glance per zone, per channel, per match.
- Zone DEF · MFD · MFA · ATT
- Channel WL · IL · C · IR · WR
- Display Snapshot · mean positions · heatmap
Attacking possession patterns
Every zone advance, mapped to where it left the opponent's shape: first half vs second.
In practice
Two common ways clubs put Priori to work.
One focused on your team's performance week-to-week; the other on the style of play you're building. Both share the same underlying data model.
Use case
Match performance analysis
Tactical evaluations of your team and your opponents to win more matches.
- Auto-Clipped Key Moments
- Chance Creation Index
- Pressing Effectiveness Scores
- Queryable Raw Data Download
- You upload tactical match footage (your own, or third-party) and reports are rapidly processed, typically under 60 minutes.
- Quantifies team tactics and individual player decisions, including value-based risk-adjusted contributions.
- Eliminates manual video clipping and tagging workflows so your coaching staff can focus on analyzing the match.
- High-value tool for match preparation, opponent scouting, and post-match review.
Use case
Style-of-play analysis
Benchmark your actual decisions against those under your preferred game model.
- Zonal & Temporal Analyses
- In-Possession, Out-of-Possession & Transition
- Player Decision-Making Analyses
- Cross-Match Comparisons
- Provides a universal description of your team’s play across every tactical context within the game.
- Eliminates subjectivity with respect to game-model adherence, matching intent to what actually happened on the pitch.
- High-value tool for educating players through tailored training sessions and for selecting players ready to join the group.
- Consistent across matches, seasons, and styles of play: the same yardstick every week.
No rip-and-replace
Priori complements the tools you already use.
A new tactical-and-decision layer that sits above your existing event and physical/GPS data, not instead of it. Your stack stays; Priori adds the layer that reads meaning into it.
Priori
Tactical & decision layer
Priori · Tactical & Decision-Making Data
Your existing layer
Event data
Wyscout · Opta · purchased footage
Your existing layer
Physical data
Catapult · GPS tracking
Your data stack, with new tactically-and-contextually relevant insights on top.
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Use your existing wide-angle camera hardware
No new installations required, unless you are not currently capturing tactical footage.
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You choose the data warehouse approach
Use your existing solution, or we can manage it for you.
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No re-purchasing of footage needed
If you have rights to wide-angle match footage, we allow you to analyze it freely.
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Keep and build upon your existing data
Share event or physical/GPS data from vendors like Wyscout or Catapult to further enrich the Priori insights available to you.
How Priori Works
From match video to tactical insight in minutes.
- STEP 01
Upload match video or tracking data
Recent match or full season. Seamless integration with your existing video and tracking data sources. Less than 10 minutes to onboard.
- STEP 02
Spatial processing
Video and tracking data converted into structured representations of player interactions through our proprietary spatial models.
- STEP 03
Decision-making quantified
Network science and machine learning translate spatial interactions into universal decision-making metrics (when to press, where to move, who to involve) scored against the best available opportunity, consistent across matches, seasons, and styles of play.
Get started
Stop guessing.
Start measuring decisions.
A short call to discuss your club's specific questions, challenges, and goals.